People look at a street screen for 2-5 seconds, on the move, without sound and from far away. That is why a video for it follows its own rules and is built for the exact size of the screen.
Describe your businessFor the resolution of the specific screen. Common options: 960×720 (4:3), 1920×1080, 1080×1920 and 1920×540 for a strip screen. The screen operator gives the size, the frame rate (usually 25 or 30), the length and the file format.
One idea per scene, 3-7 words. The headline is at least 8% of the screen height, the address at least 6%. Text-to-background contrast of 7:1 or more. A bold typeface without thin lines. No flashing more than three times a second: a screen by the road must not distract drivers.
Usually 10-15 seconds in a loop, and in some networks a slot is 5-10 seconds. Put the logo in the first and last frame: many screens freeze on the last frame between plays.
No. Street screens play videos without sound, so all the meaning is in the text and the picture.
Under Article 6(2) of the Law “On Advertising”, advertising other than print and online media is distributed in Kazakh, and Russian and other languages are added at the advertiser’s discretion. Article 21 of the Law “On Languages” requires the Kazakh text to be on the left or above, the Russian on the right or below, with letters of equal size. Ask the screen operator how this applies to a specific screen.
The screen parameters from the operator, a logo, an address or phone number and one main idea: what you sell and why people should choose you.
Source on advertising language: Law of the Republic of Kazakhstan “On Advertising” on adilet.zan.kz.
You enter the size, frame rate and length from the screen operator on the sizes step.
Write at least a few words: 10 characters or more
This is just the start. Next we pick sizes, voice-over, music, fonts and a style from examples, and you add your logo, photos and website. You can change everything before creating and in revisions.
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